The Importance of Social Media Marketing: Facebook

No matter how you feel about social media, it has become a significant part of modern marketing. You want to be where your audience is, and your audience is most likely on at least one social media platform. Let’s take a look at what to consider when it comes to including Facebook in your digital marketing strategy!

It’s Where The People Are

There are 2.32 billion active users on Facebook worldwide, with 1.52 billion people logging into Facebook daily. Needless to say, whether you’re selling online to consumers around the world or just trying to get more foot traffic for your brick-and-mortar store, you can find a high percentage of your consumers on Facebook. Additionally, people aren’t just checking in. The average time spent per Facebook visit is 20 minutes! And during that time, people are posting, interacting, and even clicking to visit external sources – with one in five page views in the United States occurring via Facebook! A solid Facebook strategy can help your business gain visibility. 
Check out our source for more valuable Facebook statistics!

It’s How People Talk

Don’t forget the “social” in social media. Facebook isn’t just another platform to broadcast your products and services; it’s a chance to directly talk to and listen to the people you are trying to reach. Rather than constantly attempting to sell products, try to entertain and engage your audience, and respond to their comments. How you engage is ultimately up to you – but determining the right way and effort based on your brand can go a long way in creating a successful strategy.

It Helps SEO

That’s right – Facebook marketing can even help to drive web traffic. We’ve already established that one in five page views in the US comes from Facebook. By extension, if people can find your brand via Facebook, they can find your website. Even if your website is still being optimized, you can make your brand (and in turn your site) is easy to find on search engines by polishing your Facebook page. Make sure that your Facebook page and its URL have a concise and relevant name, and that your About section features key words and phrases about your brand that you know people are looking for. And don’t forget to include your phone number and address to aid in local searches! Moz has details and more tips for making sure your Facebook page gets in front of the right people.

Let’s talk more about your digital marketing strategy!  Email to start a conversation