behind the scenes
If you’ve ever searched for something on Google and noticed that the very first search result has a little box that says “ad,” that’s an example of Pay-Per-Click (PPC). Above the Bar, located in Gilbert, AZ manages Adwords marketing campaigns to efficiently grow your business.
PPC, adwords, SEM, or whatever initialism or term it’s being called this week, is an important aspect of any digital marketing campaign. Often working best when done hand in hand with an SEO campaign. But bidding on relevant keywords that show up in relevant search engine results pages (SERP) is only half the battle when it comes to PPC. Once your prospective customers see your ad, it will require punchy, engaging ad-copy to actually encourage a click-thru to your company’s website.
At Above the Bar Digital we have a decade’s worth of experience managing PPC campaigns and creating ad copy that your customers will want to click on when using Google, Bing, or Yahoo. We do exhaustive research to determine which keywords or keyword phrases will get you the best net returns based on your targeted audience. For example, if the business is local we target Gilbert for our Adword campaigns to clarify our target audience. This helps avoid keywords that would be a money-pit. We also do not believe in the “set it and forget it” mentality of some agencies, we want to maximize your budget, which means fine-tuning and updating what we target